Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which has captured huge amount of money in profits annually by exploiting a loophole has said it is temporarily suspending sales in the U.S. till further notice. However, regardless of the news, the business’s website still lists several other countries where the product can be acquired. The company, based in Canada, markets Puff Bar as an electronic cigarette which you can use as being a regular cigarette. The only difference is that whenever you light up Puff Bar, it mimics the looks and feel of a real cigarette. Actually, some consumers have compared the puffing action of the merchandise compared to that of a cigarette, and smokers around the globe have embraced the brand new product with both hands.
The Puff Bar was launched in Canada in January, with plans to enter other countries shortly. In spite of the recent launch, the website still lists several countries where in fact the product is not available. Among the countries list may be the U.S., where the product is specifically directed at younger consumers. The U.S. isn’t the only country where in fact the Puff Bar cannot currently be purchased. Based on the website, you can find no plans to release the product in the U.S., although it remains the goal of the company to make the product obtainable in the U.S.
A company representative in Canada told Canadian television station CPolitics that there was “no immediate plan” to sell the Puff Bar in the U.S. She denied reports in the media that the business was considering bringing the product to the American market, and instead referred all inquiries to the European company’s home country. The representative didn’t mention the loophole that allowed the product to be sold in Europe, or the chance that the loophole had been discovered before the product premiered in Canada. The U.S. patent office has ordered the trademark to be granted to both names used to create the e cigarette, which are Smaxx and Vapro. As the Puff Bar is still illegal in the U.S., it might be problematic for manufacturers to ship their products in to the country.
There are several arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs contain a level of nicotine that’s too much to be healthy. They also fear that children could be enticed to smoke with flavors that interest their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is due to its safety. The product is regulated by Canadian law and is required to meet standard quality controls.
The Puff Bar also appears to be safer than its pre-filled counterparts. It generally does not contain any nicotine and Puff Bar only includes a little bit of propylene glycol, an ingredient that is commonly used to promote cleanliness preventing greasy foods from spreading. The propylene glycol in the Puff Bar also serves to help make the product attractive to younger consumers, since it tastes good.
Like all vaporizers, the Puff Bar also allows users to eliminate nicotine without using real tobacco. The ingredients in puffs make sure that there is no contact between your smoker’s mouth and the merchandise, thus eliminating the opportunity for nicotine to be absorbed through your skin. Unlike a traditional cigarette, the user does not have to carry the Puff Bar in place. With the puff bar, the entire surface of the device is covered with heat-sensitive material, which ensures that the Puff Bar will not emit smoke.
The U.S. Food and Drug Administration are still examining the Puff Bar to find out whether or not it constitutes a hazard to public health. This loophole in international patent law allows manufactures to market their products predicated on names that do not represent any health dangers, such as for example “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound similar to well-known brands without creating a public health risk. For example, one company has trademarked the term “Candy” and developed several variations of its product, including bag of chips and mixed bag bag of chips. Having less health or trademark significance does not appear to have hindered the company from selling these products to the public.
Having less health or warning letters on all of the major tobacco products can help contribute to the current wave of youth smoking that began in the U.S. However, many teens have turned to electronic cigarettes as a healthier way to enjoy their daily dose of nicotine. To be able to reduce the appeal of the puff bar to teens, manufacturers will need to include more health-related language on their marketing materials.